Monday, November 23, 2009

business cards. make them memorable.

First impressions are the most lasting. When you meet a client for the first time you are trying to win them over and get their approval. You pick out the right outfit, you put a smile on your face, you stand up straight and you attempt to dazzle them with brilliance. But what if your first impression is actually not the first time your meet in person. More often than not this is the case.

Your business card is often the first impression for many potential clients. It can be the deciding factor whether to contact you or not. If you are claiming to be in the creative business and your business card is plain and generic, do you think you will get a good response with it? Most likely not. Here are some tips to make sure you do get that call back...

Good Fit. Your business card should match your branding. It should be all about you. If you are funky and offbeat, then so should your business card. If you are a doctor, then your business card should be neat and clean. Don't be afraid to use unusual shapes. But of course, make sure it communicates what you are trying to say.

Good Design. This goes along with good fit. If you are a photography, please include images of your work on your business card. It serves has a mini-portfolio. Remember to keep things simple though. Usually 3 images will do. More than that, the viewer will most likely not be able to see what differentiates you from other photographers. This works well for those who are not in the photography business as well. Whatever your product is, visuals are good aids and more memorable. Your design should be clear and legible. No fine print or pixelation please. Also, colors should be complimentary and not take away from the overall design. And it should go without saying to check spelling and grammar.

Card Stock. Printing at home is a cheap alternative but it lacks the professional look and is not a good quality paper. They usually have perforated edges that can make your design look tacky no matter how good it is. Spend the extra money to have your business cards printed on good quality card stock. Your cards are being passed around and put into wallets and purses. You want them to last, right? Also, choose the card stock that is right for you. If your business is all about being green, make sure your card is made from recyclable materials. Glossy, also makes business cards look sleek and professional.

This is my business card...



Photographers business cards...





And check out Rich Turbin's here.

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